Branding Bangladesh With Jute

Bangladesh faces a reputation challenge which is popularly known as its image problem. It has gained the image of a country with too many people, enormous poverty, little resources as well as frequent disaster and little ability to change for better. Whenever the international community thinks of Bangladesh, depressing sense flashes into their mind. Some socio-economic factors such as corruption, child labor, volat ile  and poor law and order had tarnished its image. Of late, some other factors like bad investment climate and Islamic terrorism have also added to the list.Therefore, pessimistic image of Bangladesh hurts its social and economic growth worldwide. So, branding would be one of the ideal options for the country to gain a positive image. Search for model products to represent Bangladesh with uniqueness, jute is the golden choice for branding.

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Jute is one of the most affordable eco-friendly natural fibers, produced from plants in the genus Corchorus. The most familiar two types are Corchorus capsularis L. and Corchorus olitorius L. The long, soft, shiny vegetable fiber that is extracted from the bast fiber plant can be spun into coarse, strong threads. Jute is the name of the plant or fiber that is used to make gunny cloth, hessian, burlap etc. The plant materials of jute fibers are composed primarily of cellulose and lignin.