Branding Bangladesh With Jute

Bangladesh faces a reputation challenge which is popularly known as its image problem. It has gained the image of a country with too many people, enormous poverty, little resources as well as frequent disaster and little ability to change for better. Whenever the international community thinks of Bangladesh, depressing sense flashes into their mind. Some socio-economic factors such as corruption, child labor, volat ile  and poor law and order had tarnished its image. Of late, some other factors like bad investment climate and Islamic terrorism have also added to the list.Therefore, pessimistic image of Bangladesh hurts its social and economic growth worldwide. So, branding would be one of the ideal options for the country to gain a positive image. Search for model products to represent Bangladesh with uniqueness, jute is the golden choice for branding.
Of late, some other factors like bad investment climate and Islamic terrorism have also added to the list.Therefore, pessimistic image of Bangladesh hurts its social and economic growth worldwide. So, branding would be one of the ideal options for the country to gain a positive image. Search for model products to represent Bangladesh with uniqueness, jute is the golden choice for branding.

The golden fiber

Jute is an ancient agricultural crop, has a big role within the economy and history of erstwhile East Pakistan. In fact, jute was the integral part of the movement that eventually prompted to the liberation War of Bangladesh in 1971. Jute and jute products accounted for ninety per cent of East Pakistan exports. Even today the decaying jute sector accounts for the third highest foreign exchange earner. Farming of jute in this region is nearly as early as human civilization. Conventionally, jute is employed for ropes, twines, textile and handicrafts. Jute leaves and roots  used as a vegetable and medication respectively, are also remarkable. Jute was primarily used as industrial crop for manufacturing packaging materials which replaced flax and hemp. As a natural fiber, jute is next to cotton. After the removal of fibers, the remaining jute sticks usually used to make fences, as supporting materials for vegetable production, and as fuel. Jute generates employment in agriculture sector as well as in industrial sector. Jute retains higher economic and socio-economic importance than ever before. About twelve million small and survival farmers in South and Southeast Asia derive their support from jute production. Many thousands of alternative workers are employed in the jute industries and trade.

Jute is environment friendly natural fiber, an alternative to synthetic. The biodegradable jute usage from traditional sacks, to the extent of composite in automobile industry promotes the way to be substitutes for many synthetic products. The most important one is jute geo-textile. With favorable natural advantage to produce best quality jute fiber, Bangladesh has the potential to grow unique characteristics produces of jute makes it the ideal product for ‘Branding Bangladesh.’ An integral policy package along with marketing and promotional campaign of jute can bring a positive Bangladesh worldwide.

An important way to develop the image of the country is ‘branding’. To uphold her image to the investors, tourists and alternative stake holders, Bangladesh ought to pay special attention on nation branding. To uphold her image to the investors, tourists and other stake holders, Bangladesh should pay special attention on nation branding. For the uniqueness in terms of quality and productivity, jute has been titled golden fiber of Bangladesh. Therefore, it seems jute which is our lost Golden Fiber, may be offered as a brand to bring Bangladesh with a new identity into the global perspective.

The extraordinarily complex task and long term process of branding nation is an extremely difficult process to control the image of the nation. To control and manage the vast multitude of stakeholder and potential target audience, Bangladesh should immediately undertake fruitful work plan.